The climax of the Women's Rugby World Cup 2010 pool stages on Saturday doubles as Keep Rugby Clean Day when all players, team management, officials and tournament organisers will wear special t-shirts to promote the International Rugby Board's campaign to keep drugs out of the sport.

For the first time, there are now two female Ambassadors joining the likes of Felipe Contepomi of Argentina and Samoa Sevens star Uale Mai who have also given their support to the campaign. The new Ambassadors are New Zealand wing Carla Hohepa and Canada flyer and Olympic bobsleigh champion Heather Moyse.

Heather Moyse said: "First of all I was flattered and I felt really honoured. I feel privileged to send this message because it's something I've felt strongly about for a long time.

"The more doping control there is out there and the more apparent it is the more confident I will be that it is a fair game. It's fair for everybody and if I beat them then I know I've beaten them clean and if they've beaten me then I know I have nothing to complain about except my own work that's gone into it.”

Carla Hohepa, who scored the tournament's first hat-trick against South Africa on day one, is equally committed to the programme and sending out the message that there is no place in sport for doping.

The 25-year-old, the leading try scorer at the inaugural Women's Rugby World Cup Sevens 2009 in Dubai said: "It's an honour of course to be an Ambassador. It's all about keeping an even playing field out there and making sure that everyone is giving 100 percent naturally.

"For me it's just about being 100 percent pure Kiwi, a natural talent.”

The two Ambassadors, along with their teammates and the other participating nations at Women's Rugby World Cup 2010, have all taken part in the IRB's Outreach programme, which is now in its eighth year and designed to increase anti-doping awareness among players of all ages. To date this programme has been to delivered to 7 400 players at IRB tournaments."

The 12 participating teams have received specific education and advice on the dangers of drugs, including social drugs, the sample collection programme, nutritional supplements and information on therapeutic use exemptions.

The players at Women’s Rugby World Cup 2010 join fellow competitors at IRB tournaments this year, including the IRB Junior World Championship and IRB Junior World Rugby Trophy, in completing the Outreach programme.

From the IRB